A Lidl Bit of Chocolate

Lidl are running a major television advertizing campaign on the Mainland. I know, because I watch ITV's London region.

In comparison with other similar ads, theirs are quite impressive, focusing on the virtues of Quality and Value.

They play with the name, too, by talking about "a Lidl bit of Greece", and so on.

I have to say that I pop into my local Lidl fairly regularly.

I use all the supermarkets, depending on where I happen to be. Belmont embraces Democracy (!).

They sell a plain chocolate called Bellarom. Is it manufactured in Germany?

The one I buy comprises 74% cocoa.

It is excellent; to the extent that I personally find it hard to tell the difference between it and Lindt's 70% bar which, I think, costs about £1.79 or thereabouts.

Certainly until now the Lindt 70% has been my preferred choice.

The Bellarom cost me 79p for one 100g bar.