I always used to shun dark chocolate.
Godmother always insisted on Black Magic chocolates, as she made clear on one occasion when I unwittingly brought her a box of milk choccies.
A decade ago, however, I purchased a bar of Lindt Excellence 70% (it was probably on offer), and haven't looked back since.
The flavour of the 70% is wonderful: Not bitter, nor too sweet; rich, almost like currants; with character and depth.
It's not bitter, unlike the 85% version which is a bit too earthy for me. The connoisseurs seem to agree, too.
First published in March, 2013.