I saw this yesterday in a very large supermarket at Knocknagoney, County Down.
With this in mind I think it's best to purchase red meat at one's local butcher.
Recently I visited my butcher, saw a fillet of beef behind the counter, and a good, thick slice was cut for me.
That evening I fried the steak, roasted a few potatoes, fried an onion, and had it with béarnaise sauce.
Needless to say, the steak was really tender and juicy, as you can see in the image.
