Per ardua ad triumphus may well sum up the singular success of the King of Turkey, having suffered an epidemic of influenza.
The avian flu outbreak of January, 2007, hit Mr Bernard Matthews' turkey farms very hard indeed. Despite this, and due to hard-headed perseverance coupled with exceptional diligence, Mr Matthews has overcome this blow and prevailed.
His turkey products have seen a remarkable resurgence, as seen on supermarket shelves. Well done, Mr Matthews.
Friday, 5 December 2008
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