The Sugar Arms

It is not known, yet, whether the Lord Sugar has applied to the College of Arms for his lordship's coat-of-arms; or if the new Arms have been granted.

One suggestion for a suitably apposite coat-of-arms has been as follows:

Crest - a flying lady, as on the bonnet of a famous motor-car.

Supporters - Dexter, Nick Hewer, Esq; Sinister, Ms Margaret Mountford.

Arms - Quarterly argent or cross formy flory sable surmounted of a computer's keyboard erased gules.

Motto - Vos Es Licentio